Category Archives: Branding

Did you know that a significant percentage of new businesses fail within the first few years? According to the Small Business Administration (SBA), about 20% of new businesses fail within the first year and nearly 50% within the first five years. But don’t let these numbers scare you off. Instead, let them light a fire […]

Branding. It’s a ubiquitous term, constantly buzzing in the business world. Yet, what truly lies at its core? It transcends a snazzy logo or clever tagline. It’s the fundamental essence of how your Hamilton business portrays itself. It’s the voice, the emotions, and the client experience you curate. But the beauty lies in the diversity.  […]

A robust identity is a small firm’s secret weapon in today’s marketplace. It sets you apart, builds client trust, and fosters loyalty. However, for many small firms, creating a memorable identity can feel like a luxury they can’t afford. Fear not! This guide will unveil powerful trademarking tactics that are easy on the wallet. We’ll […]

It’s 2024, and almost every business is competing with each other online. To get in front of your audience, get to the top of search results, and ultimately just get people to notice you, you need to develop a brand identity that will make you stand out as a distinct, local business. But how to build […]

Small business branding is a set of practices that help you communicate with customers – your logo, name, values, and all the things that help associate your business with who you are and what you are doing.  Creating small business branding can be challenging and time-consuming, especially when you do this in-house. Some things take […]

Are you looking to brand and market your business effectively? Have you tried everything but nothing seems to work? If so, you definitely need a successful branding strategy. But what does that entail?  For entrepreneurs, developing an effective branding strategy can be a challenge, but with the right resources, it does not have to be […]

Have you ever struggled to convey your brand’s vision? You should design your visual identity to appeal to the potential customer, influence them, and leave a lasting impression on them. Your content speaks volumes about your brand. Your choice of words communicates your message clearly and distinctly. Visual identity, which includes accent colours, colour palettes, […]

Branding is a powerful tool for business success. A strong, well-established brand can become an invaluable asset to your company and help you achieve greater visibility in the marketplace. If you’re not sure how branding works or what branding trends are on tap for 2022, this blog post is for you! What is branding? Branding […]

When you’re looking for a branding services provider, it can be tough to decide who to choose.  After all, there are so many options out there and so many different advertising techniques to choose from! How do you know which one is the best for your business?  In this blog post, we will discuss the […]

Do you feel your brand needs a ‘rebranding’? Is your current design outdated, boring, or not clear enough for modern customers? Would you like to breathe new life into your brand? If the answer to any of these questions is “YES”, it means you need to get ready for a new branding strategy for your […]

Brands are not just logos and slogans. They’re people’s perceptions of everything your brand says and does. Successful brand building will not only make customers choose you over the competition, but it’ll ensure that they’ll remain loyal for years to come. Today, we’ll be diving into brand building and taking a look at how you […]

If you’re a marketer, you know that a brand is more than just a name and a logo. It’s the personality of your company, it’s what makes people feel something when they interact with your product or service. And if you want to create a successful brand, you need to craft that persona in a […]