TOP-RATED FEELS SO GOOD ★★★★★
We are the top, expert-recommended advertising agency in Hamilton, ON. We faced a rigorous 50-point inspection, including everything from a customer audit, reputation analysis, history report, complaint inspection, customer satisfaction, trust and cost/value. How do we do it? It’s all about our core SEO beliefs. Check them out below.
Our SEO Core Features
There’s immense satisfaction, accomplishment, and result-driven success on one side of the SEO coin. But, on the other, there can be frustration, confusion, and uncertainty. Where your business lands depends on who you trust with your digital footprint.
We strive to ensure that our clients are not left in the dark with any of our work; from our daily tasks to your entire search engine strategy, we keep you in the know. How? Well, for starters, here are our core SEO service features.
SEO Essentials
SEO best practices are always shifting and evolving. That’s due to constant search engine algorithm updates. And when we say constantly, we mean it; 500 to 600 updates per year. Thanks, Google.
On top of that, experts theorize that there are 200+ ranking factors that Google looks at when evaluating any one website. Luckily the essentials never change and, if you’ve built a strong foundation, you’ll be off to a great start.
Mobile SEO
Mobile users drive 52% of all traffic—this number will only increase. Google has already rolled out its mobile-friendly algorithm update to reward websites that are prioritizing the mobile experience. It’s a no brainer. Having reliable mobile search optimization is vital to your website’s long-term performance. Don’t believe us? Ask your kids. Unless they’re too busy on their phones to answer you.
Mobile Optimization
Keyword Research
Performing a thorough SEO keyword search and incorporating these keywords strategically in your content will significantly impact your organic page rank in search engines. Partnering with an SEO agency near you can make all the difference. Our SEO keyword analysis will help target the right audience, increase conversion, and, ultimately, offer considerable market trend insight. What does that all mean? You need the right @%^$ing keywords!
Find Your Keywords
SEO Strategy
No matter what Nimesh’s unsolicited email says, you won’t reach your SEO goals of ranking #1 overnight. You’ll need a consistent website optimization strategy, with a series of planned action items to track your performance and ensure steady improvement. We will not become complacent, as your competitors are always looking to leapfrog ahead of you. Sorry, Nimesh.
Technical SEO
It focuses more on the behind-the-scenes technical parts of SEO, for elements such as XML sitemaps, structured data, page speed, URL structure, navigation, robots.txt, etc., making it critical to find reliable SEO services near you. It’s highly recommended you leave this to a technical SEO expert. In fact, we insist.
SEO Maintenance
You already know that SEO matters – so, naturally, maintaining it should be a priority as well. SEO maintenance is the ongoing and routine process of upholding and increasing your rankings in search results by continuously improving your website’s SEO.
Local SEO
Local search engine optimization is a long-term campaign that’s focused on improving visibility on SERPs for customers who are near your physical location. Local brick and mortar businesses benefit from this most—think law firms, plumbers, roofing companies, SEO for dentists, etc.
Fundamentals of SEO
Our foundation for good SEO begins with the SEO essentials above and moves into the fundamentals of search engine optimization. Our approach here focuses on what search engines reward—if these search engine basics aren’t optimized, then none of the rest really matter.
Off-page SEO
Off-page SEO, a.k.a off-site SEO, describes optimization techniques, like backlink building, that can improve your ranking in the search engine page results. These techniques happen outside of your site and involve attracting SEO backlinks from outside web sites, social shares, and additional citations across the web.
On-page Optimization
On-page search engine optimization is the improvement of elements on your website, like keyword optimization and internal linking, to make them more ‘search-friendly.’ Google uses your on-page SEO to measure your page’s relevancy and, with the right techniques, it’s easy to improve your on-page SEO for optimal results. Think of it as fine-tuning a sports car!
Rank Analysis
Where will your content appear on the search engine page results? It goes hand-in-hand with search visibility, which refers to how prominently a piece of content is displayed in search engine results. Conducting a search engine ranking analysis is vital to see how well your website is doing and what you can change to improve your ranking.
Speed Optimization
Site speed plays a significant role in making a website efficient. Unless your website loads in a matter of seconds, chances are that your visitors won’t stick around to convert. Website speed optimization will help boost your SEO efforts and reduce your bounce rates. It’s also one of Google’s key ranking factors!
eCommerce SEO
SEO and Ecommerce go hand-in-hand because eCommerce sites rely on SEO for things like low-cost brand awareness, content optimization, expanding remarketing audiences, and improving the user experience. Today, most online-shoppers view ranking as an endorsement or credibility, which improves their likelihood to click on a top result.
Image Optimization
Optimizing images for your website is the ideal way to present high-quality imagery in the optimal format, scale, picture size, and quality while keeping the smallest viable size. This will help to improve loading speed; it boosts your website’s SEO ranking and enhances user experience.
SEO Tracking & Performance
Our foundation for good SEO begins with the SEO essentials above and moves into the fundamentals of search engine optimization. Our approach here focuses on what search engines reward—if these search engine basics aren’t optimized, then none of the rest really matter.
SEO Reporting
You need to account for your efforts to measure your return on investment. SEO reports give an overview of how a website is performing in search engines. They typically focus on domain metrics, organic traffic, SEO campaign tracking, and rankings.
Rank Tracking
Once you’ve analyzed your ranking, it’s then crucial to keep track of your SEO ranking online. Your website rank on Google is key to keeping your website relevant. If Google can detect investment in time and labour on your website, they will surely reward you—meaning you rise in Google SERPs when others with less meaningful content fall.
User Tracking
User tracking involves monitoring and tracking end-user behavior on your website. Think of it as ‘peeking’ in on your customers to understand what makes them tick and what they’re doing on your website.
Snippets & CTR Optimization
A snippet is a specific search result in a set of additional relevant results that generally consists of a ‘quick answer’ or teaser. Click-through-rate or CTR is the number of people who saw your result in search and clicked on it to find out more information. Both can be optimized through the utilization of clean SEO and creative calls-to-actions, for example.
Google Tools Integration
Google offers a range of tools like Analytics, Classroom, Webmaster, Cloud, etc. and integrating Google’s tools have endless benefits. It’s the most powerful and widely used search engine, and we don’t just trust Google’s results, we rely on them—so it makes sense for us to have confidence in Google’s tools for our website’s success.
Time to Integrate 😉
SEO Audits & Analysis
No, we’re not talking about the big, bad tax man (that reminds us, what is our fiscal year-end, again?). Sorry, back to SEO. Over a decade, we’ve performed thousands of SEO audits. And what we’ve found is the equivalent of giving your hard-earned money away to the CRA—most websites have numerous issues that stop them from ranking well in search engines. Oh dear, Uncle Sam.
SEO Simplified
You can always tell who understands a concept or topic.
They can easily explain it to a six-year-old.
You can also tell who doesn’t know much about a subject they’re talking about.
Because they use big terms and industry jargon to hide what they don’t understand.
Some marketing agencies do the exact same thing on their website.
Have you noticed this? We keep it simple, so you can understand what we’re doing for you.
—Vincent Bucciachio, Founder of Sociallyinfused Media
SEO Ethical Code & Values
An SEO agency you can trust.
We like to have fun at SociallyInfused, but we also hold our entire team personally accountable for our client success. As experts in servicing our clients with internet marketing and search engine optimization (SEO), we continuously endeavor to exceed expectations—from improved SERPs, increased website traffic and customer conversions, to a clear-cut return on investment—always sticking to our ethical code & values:
We will treat all clients without prejudice and with respect.
We handle all client interactions in a fair and unbiased manner. We will be meticulous in all projects, ensuring that we are performing justly and with honesty. When necessary, we may appoint client accounts to be administered by individual SEO experts and consultants and SEO account managers.
We will protect the privacy and security of our clients.
We will not disclose any sensitive client data or communicate our SEO development on their website, including, but not limited to, any customer information and patented or branded assets without pre-written consent from our client representative. We will also guarantee that all our talented employees and brilliant contractors have signed non-disclosure agreements to safeguard all client information.
We will do everything within our professional abilities to grow and retain our clients’ rankings and improve conversion rates and ROI.
We will always and continually lead the way, keeping ahead of our competitors with the advancement of search engine algorithms and evolving website user-interfaces, customer experience, and development technologies. That’s why we don’t hire on academic performance alone; we also prioritize creativity and those who exhibit life-long learning qualities. But we’re not without smarts, did you know that we have a rocket scientist on our team?
We will not communicate unrealistic expectations to our clients.
We will establish realistic objectives and service goals and will not make unrealistic guarantees to our clients. We will communicate truthfully when discussing any results we anticipate and those that are not in our control.
We will not be shady—with our consumers or search engines.
We will not falsify or present inaccurate information for our clients, solicited or not. Within search engine results, business listings, social, ads or on our client’s website.
We will not purposefully breach any official rules of search engines.
We will continuously endeavor to remain informed on current rules and regulations of the major search engines. As search engines evolve, we will actively make sure that our clients’ websites comply.
We will never knowingly participate in any undertakings that might damage a client’s brand reputation.
We will adhere to search engine and directory guidelines and perform ‘white-hat-only’ methods and practices as to avoid any known penalizations for search engine deindexing.
We will absolutely not breach any governmental laws.
Due diligence is a requirement that we practice daily—confirming that our actions comply with appropriate local, provincial, and international regulations of business conduct and Internet processes. We are asked about artwork and graphic design often and, to be clear, this unquestionably includes copyright and trademark infringements.
We love Halloween, but will not misrepresent ourselves or our services.
Honesty is one of our core principles here at SociallyInfused. We will accurately express our Search Engine Optimization services, tactics, expertise, certifications, historical performance, employees, and delivery times, and never deliberately deceive our clients.
We will not even claim the work of others as our own.
We have pride in what we do, and we strive to deliver unique (and amazing) content for all clients. We ain’t down with plagiarism. That’s why anything we might borrow or reference from a third party will be credited to them and used only with their approval.
As leaders in the Search Engine Optimization industry, it is our duty and honour to follow these SEO Ethical Code & Values. We vow to perform with a unified approach towards the success of our clients’ business endeavors.
[On behalf of the entire SociallyInfused family]